The Expertise That Powers the Work

Meet the IDEA Analytics Team

In today’s world, it’s very easy for business to get lost or overwhelmed by the amount of data available. Knowing what to measure and how the outcomes can transform your organization into an efficient, informed data-driven organization is what we do. We support our clients every step of the way to achieving their goals with a holistic approach, providing a total solution for their organization. Let us help you shape your organization and make informed changes through the use of strategic development and analysis.

Our team, advisors, and partners align with our approaches – cross-systems experience and solution-oriented perspectives.

Our Team

Jessica Herbert
As the Founder and Chief Executive Officer of IDEA Analytics, Jessica believes the best path for change and strategic reform includes meaningful collaboration with executives, community groups and cross-sector stakeholders. Jessica’s 20+ years of experience as a law enforcement officer, national advisor for criminal justice research and reform, and a data scientist provides a multifaceted methodology to IDEA’s approaches. Her work and research focus on improving public safety and local government efforts to address crime and public health issues and create organizational change. In addition to supporting local cities, she provides strategic advising, technical assistance and operational research efforts within the Office of Justice Program’s (OJP) Diagnostic Center, the Office of Victims of Crime (OVC) Human Trafficking Capacity Building Center, the Bureau of Justice Assistance (BJA) Violence Reduction Network and National Public Safety Partnership (PSP), BJA Project Safe Neighborhood, and BJA National Training and Technical Assistance Center’s Crime Analysis on Demand and Technology Innovation initiatives. Jessica holds a double bachelor’s degree of administration of justice and sociology from George Mason University, a master’s degree in global security studies from John Hopkins University, and her doctorate in criminology and criminal justice from Arizona State University.
Neil Hubbert

Neil applies his expertise in information security, crime analysis and policing to develop initial research and monitoring plans for IDEA clients. His integration of project management and research methods allow for the comprehensive planning and development of client solutions. Neil employs qualitative and quantitative research designs which include data collection from surveys, focus group facilitation, individual interviews and administrative data sets. Before joining IDEA, Neil has supported crime reduction initiatives for local, state and federal law enforcement via BJA National Public Safety Partnership (PSP) and Office of Justice Program’s Diagnostic Center, in addition to civilian intelligence analyst support for the Department of Justice. Neil has also supported national security systems with training and network administration for the Department of Defense and Defense Information Systems Agency. Neil holds a bachelor’s in criminal justice from University of Dayton, is an active member of the International Association of Law Enforcement Intelligence Analysts (IALEIA), and holds several professional certifications in risk terrain modeling, organized crime drug enforcement, CompTIA Security +CE, Certified Ethical Hacking and McAfee Host Based Security System Management.

Alex Corona

Alex exercises leadership and comprehensive research methods to support local agencies working on juvenile justice reform and education/school safety protocols. Her combination of psychology and criminal justice research backgrounds provide unique perspectives to guide solutions for organizations on victimization, youth aggression and peer disorder. She holds a bachelor’s in criminology and psychology and a master’s in psychology from the University of South Florida. She is a lifetime member of USF’s prestigious leadership group The Order of the Golden Brahman.

Eric Patterson, Cyber Security & IT Strategist
Eric brings over 10 years of cyber security, data analysis, and infrastructure management to the IDEA team. He has worked across multiple industries — Financial, Healthcare, Energy, and Motion Pictures — to build cross functional Threat Intelligence teams to answer the questions that keep leadership up at night. He hold a Bachelor’s and Master’s degree in Computer Science & Information Assurance.

Our Partners

Let us bring industry expertise to your projects — large and small —to ensure you are planning for the next generation of success.

Ready To Measure What Matters?

Let IDEA Analytics provide data driven insights to inform your business needs.