CEO & Founder
Dr. Jessica Herbert (she/her/hers), Founder/CEO of IDEA Analytics, brings over 20 years of experience in policing, research, and data science to lead clients through transformational projects. As the leader of IDEA Analytics, Jessica believes the best path for change and transformation includes meaningful collaboration with stakeholders. She implements these values throughout IDEA’s four-phased approach to help organizations Identify their current and desired objectives, Develop sustainable changes and responses, Educate staff and community on new approaches, and Assess progress toward organizational goals.
Jessica’s career has spanned government, public, and private industry. She began her path as a law enforcement officer in Fairfax County (VA) where her analytical and investigative skills supported multi-year investigations for the Northern Virginia Violent Crime and Firearm Taskforce, a collaboration among Fairfax County Sheriff’s Office, Fairfax Police Department, Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), United States Secret Service (USSS), and the Federal Bureau of Investigation (FBI). In this capacity, Jessica supported interstate and international investigations regarding firearm, human, and drug trafficking, money laundering, and other complex crimes. Upon leaving public service, Jessica leveraged her investigative skills with private industry on cybersecurity threats within financial, energy, and manufacturing industries, resulting in protections against domestic assets and intellectual property. During this time, she also held a teaching position with George Mason University (GMU) Criminology, Law and Society Department on topics of Homeland Security, Intelligence Analysis, and Policing. She also sponsored GMU’s student-led Intelligence Community Group, developing events to engage with Central Intelligence Agency (CIA) and Department of Defense (DoD) leaders for intelligence simulations and exercises.
In focusing most recently on domestic policing topics, Jessica applies her leadership, expertise, and advisement to public safety officials on matters of data-driven or intelligence-led policing, problem solving, program strategies, and organizational change. Her expertise has been leveraged within national crime reduction initiatives such as the Office of Justice Programs’ (OJP) Diagnostic Center, the Bureau of Justice Assistance’s (BJA) Violent Reduction Network(VRN)/National Public Safety Partnership (PSP), Crime Analysis on Demand and Technology Initiatives, and Project Safe Neighborhood (PSN). In addition, Jessica works with the Office for Victims of Crime (OVC) Human Trafficking Capacity Building Center and Field-generated Human Trafficking Training and Technical Assistance programs, and with Office of Juvenile Justice and Delinquency Program’s (OJJDP) juvenile justice reform efforts to coordinate with victim service providers, nonprofits, and community-based organizations. Her multi-system and collaborative work approaches resulted in sustainable, long-term strategies to support organizational shifts and enhance data-driven responses to community needs.
Jessica’s individualized and pragmatic approach to every project has earned her awards and commendations from local government leaders, United States Attorney’s Office, the ATF, and community members. These successes are informed by her past work in over 80 cities, focusing on strategic decision making for local governments of all sizes. Jessica’s ability to help clients quickly assess and articulate their needs and develop a path through implementation has made her a sought-after strategic partner.
Dr. Herbert holds double bachelor’s degrees of Administration of Justice and Sociology from George Mason University, a Master of Arts in Global Security Studies from Johns Hopkins University and her Doctorate in Criminology and Criminal Justice from Arizona State University. She has several professional certifications in topics of design learning, data science, and other technical skills. Her research interests focus on organizational behaviors and capacity building for public safety and communities to support change, which she is always excited to talk about with others. When not traveling around the US and other countries, Jessica lives in the Valley of the Sun (Phoenix, Arizona) where she supports the small business community, enjoys hiking, meditation, and the cultures of the SouthWest.