IDEA ANALYTICS

Leading Communities and Government Through Change

IDEA Analytics’ envisions the advanced uses of data and technology innovations to guide local governments toward the next generation of equitable service delivery for communities.

how we work

We Measure What Matters

We combine practice, research and national experience to guide communities and government through complex organizational change. Our team uses cross-system partnerships to understand challenges and develop sustainable solutions for equitable government.

where we work

How to Find Our Work

There’s a good chance we have worked on your challenges before, and even close to your home. With projects completed in over 70 locations focused on serving communities better, we understand the complexities and challenges faced when changing your approach. We leverage our national network for future peer learning opportunities and professional development support for agencies like yours.

It is the mission of IDEA Analytics to provide local government agencies with data-supported solutions to complex social concerns. IDEA believes implementing equitable, reliable, and innovative practices within service operations can benefit everyone in our communities. Our implementation of reliable and reproducible human and technology processes enables government to work smarter for everyone.

who we are

Meet the IDEA Analytics Team

As the Founder and Chief Executive Officer of IDEA Analytics, Jessica believes the best path for change and strategic reform includes meaningful collaboration with executives, community groups and cross-sector stakeholders. Jessica’s 20+ years of experience as a law enforcement officer, national advisor for criminal justice research and reform, and data scientist provides a multifaceted approach to IDEA’s methods to engage with communities, local government, public safety and education. In addition to support local cities, she provides strategic advising, technical assistance and operational research efforts within the Office of Justice Program's Diagnostic Center, the Office of Victims of Crime Human Trafficking Capacity Building Center, the Bureau of Justice Assistance (BJA) Violence Reduction Network and National Public Safety Partnership (PSP), BJA Project Safe Neighborhood, and BJA National Training and Technical Assistance Center’s Crime Analysis on Demand and Technology Innovation initiatives. Jessica holds a double bachelor’s degree of administration of justice and sociology from George Mason University, a master’s degree in global security studies from John Hopkins University, and her doctorate in criminology and criminal justice from Arizona State University. When not supporting innovation and change, Jessica enjoys traveling, biking, hiking, paddle boarding, and enjoying communities and food from around the world (often in those places around the world). She splits her time between the green forests and mountains of the Pacific Northwest and the beautiful red rocks, cactus and sunsets of the Southwest.

Neil applies his expertise in information security, crime analysis and policing to develop initial research and monitoring plans for IDEA clients. His integration of project management and research methods allow for the comprehensive planning and development of client solutions. Neil employs qualitative and quantitative research designs which include data collection from surveys, focus group facilitation, individual interviews and administrative data sets. Before joining IDEA, Neil has supported crime reduction initiatives for local, state and federal law enforcement via BJA National Public Safety Partnership (PSP) and Office of Justice Program’s Diagnostic Center, in addition to civilian intelligence analyst support for the Department of Justice. Neil has also supported national security systems with training and network administration for the Department of Defense and Defense Information Systems Agency. Neil has Neil holds a bachelor’s in criminal justice from University of Dayton, is an active member of the International Association of Law Enforcement Intelligence Analysts (IALEIA), and holds several professional certifications in risk terrain modeling, organized crime drug enforcement, CompTIA Security +CE, Certified Ethical Hacking and McAfee Host Based Security System Management.

Neil lives in Northern Virginia with his wife, whom he met when they were teenagers at the Jersey Shore. In his spare time, Neil enjoys golfing, traveling, playing soccer, and spending time with friends and family. Neil is also an avid Philadelphia Flyers fan, and loves to talk sports!

Alex exercises leadership and comprehensive research methods to support local agencies working on juvenile justice reform and education/school safety protocols. Her combination of psychology and criminal justice research backgrounds provide unique perspectives to guide solutions for organizations on victimization, youth aggression and peer disorder. She holds a bachelor’s in criminology and psychology and a master’s in psychology from the University of South Florida. She is a lifetime member of USF’s prestigious leadership group The Order of the Golden Brahman.

Alex is both from and lives in St. Petersburg, Florida along with her boyfriend, black lab Dolce, and German Shepherd Sammie. She enjoys being outside in the sunshine, hiking, golfing, and traveling whenever possible.

Tina brings over a decade of experience in executive assistance and office management administration to the IDEA Analytics team. She supports IDEA’s business development, employee and contractor management and brings a framework to guide functional operations and project objectives. Her skills are optimized in research, project and contracts management, content and policy creation, application integration, and data management among other administration competencies. Tina lives on the Coastal Bend of South Texas in Corpus Christi with her husband, a bay fishing guide, and their two dogs. She is an active member of her local church who loves to volunteer with the evangelism ministry and serves as a youth leader. When she’s not working, studying, or volunteering with youth, you’ll likely find her on the bay wade fishing or at a river with the Texas Women’s Fly Fishers group.

Jessica Herbert

Dr. Jessica L. Herbert, Founder & CEO

As the Founder and Chief Executive Officer of IDEA Analytics, Jessica believes the best path for change and strategic reform includes meaningful collaboration with executives, community groups and cross-sector stakeholders. Jessica’s 20+ years of experience as a law enforcement officer, national advisor for criminal justice research and reform, and data scientist provides a multifaceted approach to IDEA’s methods to engage with communities, local government, public safety and education.  In addition to support local cities, she provides strategic advising, technical assistance and operational research efforts within the Office of Justice Program's Diagnostic Center, the Office of Victims of Crime Human Trafficking Capacity Building Center, the Bureau of Justice Assistance (BJA) Violence Reduction Network and National Public Safety Partnership (PSP), BJA Project Safe Neighborhood, and BJA National Training and Technical Assistance Center’s Crime Analysis on Demand and Technology Innovation initiatives. Jessica holds a double bachelor’s degree of administration of justice and sociology from George Mason University, a master’s degree in global security studies from John Hopkins University, and her doctorate in criminology and criminal justice from Arizona State University. When not supporting innovation and change, Jessica enjoys traveling, biking, hiking, paddle boarding, and enjoying communities and food from around the world (often in those places around the world). She splits her time between the green forests and mountains of the Pacific Northwest and the beautiful red rocks, cactus and sunsets of the Southwest.

Neil Hubbard

Neil Hubbert, Research Associate

Neil applies his expertise in information security, crime analysis and policing to develop initial research and monitoring plans for IDEA clients. His integration of project management and research methods allow for the comprehensive planning and development of client solutions. Neil employs qualitative and quantitative research designs which include data collection from surveys, focus group facilitation, individual interviews and administrative data sets. Before joining IDEA, Neil has supported crime reduction initiatives for local, state and federal law enforcement via BJA National Public Safety Partnership (PSP) and Office of Justice Program’s Diagnostic Center, in addition to civilian intelligence analyst support for the Department of Justice. Neil has also supported national security systems with training and network administration for the Department of Defense and Defense Information Systems Agency. Neil has Neil holds a bachelor’s in criminal justice from University of Dayton, is an active member of the International Association of Law Enforcement Intelligence Analysts (IALEIA), and holds several professional certifications in risk terrain modeling, organized crime drug enforcement, CompTIA Security +CE, Certified Ethical Hacking and McAfee Host Based Security System Management. Neil lives in Northern Virginia with his wife, whom he met when they were teenagers at the Jersey Shore. In his spare time, Neil enjoys golfing, traveling, playing soccer, and spending time with friends and family. Neil is also an avid Philadelphia Flyers fan, and loves to talk sports!

Alex Corona

Alex Corona, M.A., Research Analyst ​

Alex exercises leadership and comprehensive research methods to support local agencies working on juvenile justice reform and education/school safety protocols. Her combination of psychology and criminal justice research backgrounds provide unique perspectives to guide solutions for organizations on victimization, youth aggression and peer disorder. She holds a bachelor’s in criminology and psychology and a master’s in psychology from the University of South Florida. She is a lifetime member of USF’s prestigious leadership group The Order of the Golden Brahman. Alex is both from and lives in St. Petersburg, Florida along with her boyfriend, black lab Dolce, and German Shepherd Sammie. She enjoys being outside in the sunshine, hiking, golfing, and traveling whenever possible.

Tina Strakos

Tina Strakos, Administrative Coordinator

Tina brings over a decade of experience in executive assistance and office management administration to the IDEA Analytics team. She supports IDEA’s business development, employee and contractor management and brings a framework to guide functional operations and project objectives. Her skills are optimized in research, project and contracts management, content and policy creation, application integration, and data management among other administration competencies. Tina lives on the Coastal Bend of South Texas in Corpus Christi with her husband, a bay fishing guide, and their two dogs. She is an active member of her local church who loves to volunteer with the evangelism ministry and serves as a youth leader. When she’s not working, studying, or volunteering with youth, you’ll likely find her on the bay wade fishing or at a river with the Texas Women’s Fly Fishers group.

Jessica Herbert

Dr. Jessica L. Herbert

Founder & CEO

Neil Hubbert

Neil HUbbert

Research Associate

Alex Corona

Alex Corona, M.A.

Research Analyst

Tina Stakos

Tina Strakos

Administrative Coordinator

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